Lu FangSenior Consultant

Areas: Having been engaged in the intellectual property rights field for many years, having rich experience in agency practice, being familiar with the intellectual property rights laws and regulations of China and many foreign countries and regions, and being able to provide all-round professional services to enterprises, including trademark right confirmation, risk monitoring, trademark management, brand operation, trademark strategy consulting, etc. He has provided trademark overseas layout plans and intellectual property protection plans for many multinational corporations, government agencies, and large state-owned enterprises, helped enterprises solve intellectual property disputes, achieved good results, effectively protected the legitimate rights and interests of customers, and won customer recognition and appreciation.

Tel: 13661122076


Location: Beijing

Language: Chinese and English


  • Education Background
  • Work Experience
  • Social Activities
  • Key Achievements
  • Personal honor

    Bachelor of Engineering, Shenyang University of Aeronautics and Astronautics

    2022 Partner, Beijing Wanjing Intellectual Property Agency Co., Ltd. 

    2006 Manager, Trademark Department, Beijing Bihaode Intellectual Property Agency Co., Ltd. 

    2000 Trademark Agent, Beijing Wanhuida Intellectual Property Agency Co., Ltd. 

    Deputy Secretary-General, Intellectual Property Protection Center, Chinese Culture Promotion Association

    Secretary-General, Intellectual Property Protection Center, China Pilgrimage Culture Research Association

    -- Successfully represented Honeywell in the Administrative Recognition of a Well-known Trademark for its "HONEYWELL" Trademark. 

    -- Led the overseas brand planning and implementation for the Great Yangtze River "Haojue" Trademark in 86 countries and regions. 

    -- Participated in the planning of China Xinda Asset Management's intellectual property strategy, and contributed to the enterprise's restructuring. 

    -- Participated in the planning of Guangdong Bank's intellectual property strategy program. 

    Successful Representation for Administrative Determination Case Concerning the Well-known Trademark of Lakala. 

    -- Responsible for the planning and arrangement of overseas trademark protection for Unicorn Enterprise Hangzhou Graffiti, and contributed to the successful listing of the enterprise on the US stock market in 2021. 

    Member, International Exchange, and Development Work Committee, China Trademark Association.



35-36/F, Fortune Financial Center, No5 Dongsanhuan Zhonglu, Chaoyang District, Beijing 100020, PRC

Tel: +86 10 8587 9199


Unit 2006, Tower C, The Place, No.150 Zunyi Road, Changning District, Shanghai  200051, PRC

Tel: +86 21 6289 8808


Room 4801, Rongchao Trading Center, 4028 Jintian Road, Futian District, Shenzhen, Guangdong 518035, PRC

Tel: +86 755 2389 5836


16/F, Building 1, Vanke Times Center, Anshan West Road, Nankai District, Tianjin 300192, PRC

Tel: +86 22 8756 0066


Room 601, Building 2, 159 Zhuangpai Road, Jiangning District, Nanjing, Jiangsu 211106, PRC

Tel: +86 25 8370 8988


Room 4205, 42/F, North Tower, Greenland Center, Zhengdong New District, Zhengzhou, Henan 450016, PRC

Tel: +86 0371 8895 8789


Room 2223-27, Block F, Greenland Tengfei Building, Saihan District, Hohhot, Inner Mongolia Autonomous Region 010010, PRC

Tel: +86 189 4717 6323


Room 1106, 11/F, Hanglung Plaza, No.23 Dongfeng East Road, Panlong District, Kunming, Yunnan 650051, PRC

Tel:+86 871 6330 6330


41/F, Block B, Greenland Center, 11 Jinye Road, Xi 'an Hi-tech Industries Development Zone, Xi 'an, Shaanxi 710077, PRC

Tel: +86 29 6827 3708


11/F, Tower B, Huanglong International Center, 77 Xueyuan Road, Xihu District, Hangzhou, Zhejiang 310012, PRC

Tel: +86 571 8673 8786


T6-808, Jiangbeizui International Finance Square, Jiangbei District, Chongqing 400020, PRC

Tel: +86 23 86359596


11D, 11F, China World Trade Center, No.5 Yusha Road, Longhua District, Haikou City, Hainan 570125, PRC

Tel: 0898-68508795


Hulic Toranomon Building 1-1-18 Toranomon Minato-ku, Tokyo 105-0001, Japan

Tel: +81 3 3591 3796

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